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Increased
sophistication within the direct marketing sector, together with
the complexity of today's modern database technology means that
few companies can afford to hold the large volumes of up-to-date
contact, customer or strategic information required to fully realise
a potential market. We provide databases with both the Industrial
Market Research and the Educational
and Student marketing sectors.
An effective marketing database, well targeted and skillfully
used, will enable you to:
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- Profile
your customer base, to give you information about who is buying from
you and when
- Identify
the value of individuals to your company
- Identify
customers at risk of "defecting" to your competitors
- Introduce
promotions and advertising aimed at the needs and wishes of individual
customers
- Identify
new marketing opportunities
- Improve
the return on your marketing development
We have access to a
vast range of Business to Business and Industrial databases, to enable
the development of market research or direct mailing campaigns. If you
have the need to target a specific market, we can help identify and build
the database to meet your needs. This might include;
- identifying
the key purchasing contacts in a specific industrial sector
- understanding
the customer by profiling on demographics (age, sex, geodemographic
codes etc), lifestyle, purchasing history (frequency, value, lifetime
value) etc.
- identifying
the most profitable customer groups, to ensure marketing is targeted
at customers who bring in the most revenue at least cost
- identifying
the best target market for specific marketing material, not just using
direct mail, but other ways of reducing costs and improving response
rates
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