Education Database Marketing

• The database can target individuals in their homes. Specifically it can target the home address of young people of any age.
• The database is compiled by individuals completing either a product registration questionnaire when purchasing products from major household name companies or via a national shoppers survey (3 times a year).
• There are some 17 million names registered on the database.
• The data is continually updated.
• Any record that has been on the database for a period of 2 years and has not been updated, will be automatically removed.
• We guarantee that no more than 5% of any order will be ‘gone aways’. This figure is typically 2-3%.
• The data has proved successful for many colleges, universities and private schools in promoting open days and special events.
• All data is screened against the Mailing Preference Service (MPS) and the Telephone Preference Service (TPS), Postal Address Files, Mortascreen and the Bereavement Register, to name but a few, to ensure that no individuals who are registered on these lists are included in the data available.
• Children aged from 5 – 18

How Data is Supplied

We can supply data in three ways via email, which is the quickest and cheapest option, on disk or on self adhesive labels.

Data via email or disk comes in an Excel CSV format, which means you can pull the data into any software package you are using to create personalised letters and flyers.

Data can be supplied via email within 48 hours, so we can even deal with those last minute mailings.

Call us on 01425 477951 or email[email protected]

How to get a Quote

We can provide a fast, no obligation quotation. All we need to know is the following information;

Child or adult age range, i.e. parents with children aged 14-16 years old or 19-25 year olds)

Postcode areas (up to first number in sector, ie. BH24 1)

Household income level if appropriate

We will then provide you with a quotation detailing how many people we can target matching your criteria and how much it will cost to purchase the data.

Selection Criteria

Gender
Male or Female

Children at Home
(can specify any age)
(Addressee would be the Parent/Guardian of anyone 18 or under)

Postcodes
To 5th digit (eg. BS17 2)

Adult Age
(any age or age group can be specified)

Marital Status
Married, Not Married

Occupation
Professional − Senior Management
Manager in Business
Administrator − Clerical
Manual
Housewife
Student
Retired
Self Employed/Business Owner

Household Income
Under £5000
£15,000 − £25,000
£25,000 − £35,000
£35,000 +
£50,000 +
£70,000 +

Credit Cards Used
American Express
Diners
Visa
Access
Store
Petrol
Hotel
Cheque Guarantee
Frequent Flyer

Car Owners
Personal
Company
(make, model and year also available)

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