Strategic Planning
The maxim that ' a company that fails to plan, plans to fail ' will always hold true

For over ten years, Scott Marketing has helped many companies develop the right strategic plan to cope with the vital marketing issues.

We believe that finding the right answers to the right questions is the key to success in your business.

  •  Customers - Who are they ? What benefits do they want

  •  Markets - Have they been properly researched ? Which are the most probable sectors ? Which have the greatest potential ?

  •  Competitors - Who are they ? What are their strengths and weaknesses ?

  •  Products - Are there product gaps ? Are there opportunities for increasing prices to reflect additional customer benefits ? Are there unprofitable products that need dropping ?

  •  Prices - What policy should be adopted for your new and existing products ? What are the competitors discounting structures ?

  •  Place - How should your product be sold ? Distributors, sales forces, franchises, OEM's ? What sales incentives should you be offering ?
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Research For Results

As an accredited consultancy with the Chartered Institute of Marketing, we guarantee an unrivalled quality of performance to our clients. Listed on the Business Link Consultants Register

Research for Results Limited (Trading As 'Scott Marketing') - Registered in England & Wales under No.4629696. Registered Office: 2 Doughty Buildings, Crow Arch Lane, Ringwood, Hants BH24 1NZ. VAT No. 392 7809 10. Copyright© 2005 Scott Marketing Ltd. All Rights Reserved