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The
maxim that ' a company that fails to plan, plans to fail ' will always
hold true
For over ten years,
Scott Marketing has helped many companies develop the right strategic
plan to cope with the vital marketing issues.
We believe that
finding the right answers to the right questions is the key to success
in your business.
- Customers
- Who are they ? What benefits do they want
- Markets
- Have they been properly researched ? Which are the most probable
sectors ? Which have the greatest potential ?
- Competitors
- Who are they ? What are their strengths and weaknesses ?
- Products
- Are there product gaps ? Are there opportunities for increasing
prices to reflect additional customer benefits ? Are there unprofitable
products that need dropping ?
- Prices
- What policy should be adopted for your new and existing products
? What are the competitors discounting structures ?
- Place
- How should your product be sold ? Distributors, sales forces,
franchises, OEM's ? What sales incentives should you be offering
?
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