{"id":3632,"date":"2018-03-01T15:09:56","date_gmt":"2018-03-01T15:09:56","guid":{"rendered":"http:\/\/testsite.scottmarketing.com\/?page_id=3632"},"modified":"2020-03-23T13:59:41","modified_gmt":"2020-03-23T13:59:41","slug":"envelope","status":"publish","type":"page","link":"https:\/\/www.scottmarketing.com\/envelope\/","title":{"rendered":"Envelope"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><div class=\"boldgrid-section\">\n<div class=\"container-fluid\">\n<div class=\"row\">\n<div class=\"col-md-12 col-xs-12 col-sm-12\">\n<h3 class=\"\">Points to remember:<\/h3>\n<ul class=\"\">\n<li><img loading=\"lazy\" class=\"alignright wp-image-3633 size-full\" src=\"http:\/\/testsite.scottmarketing.com\/wp-content\/uploads\/2018\/03\/letterbox-trans.jpg\" alt=\"\" width=\"470\" height=\"313\" srcset=\"https:\/\/www.scottmarketing.com\/wp-content\/uploads\/2018\/03\/letterbox-trans.jpg 470w, https:\/\/www.scottmarketing.com\/wp-content\/uploads\/2018\/03\/letterbox-trans-300x200.jpg 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>A white envelope will generally get opened more times than a brown one \u2013 brown envelopes are seen as the domain of trade mailings and hold little interest for consumers.<\/li>\n<li>A message on the envelope will always help people decide if it is worth opening \u2013 the message must relate to either the contents of the envelope or the benefits that will accrue from action taken by the recipient based on the contents.<\/li>\n<li>If you have not included your return address printed on the envelope it will mean two things \u2013 firstly the recipient cannot quickly see who has sent it so it has a lower chance of being opened, and secondly if it is undeliverable for any reason it cannot be returned by the Royal Mail. This means you will not get any returns so cannot calculate the true response figure against those who DID receive your mailing.<\/li>\n<li>Using an A4 envelope to enclose an A5 leaflet is not only uneconomic (higher postal charges), but gives a poor impression to the recipient \u2013 in addition the Royal Mail have a habit of not looking after envelopes and it could, therefore, arrive in poor condition.<\/li>\n<li>If you have used a rubber stamp for the postage, DON\u00b4T \u2013 it is not only untidy but loses the sense of personalisation, use PPI if possible or a stamp. A real stamp does not say direct mail.<\/li>\n<\/ul>\n<p class=\"first\">Please click these links to see each item in detail:<\/p>\n<ul class=\"\">\n<li>&gt; <a href=\"http:\/\/scottmarketing.com\/letter\/\">Letter<\/a><\/li>\n<li>&gt; <a href=\"http:\/\/scottmarketing.com\/leaflet-flyer\/\">Leaflet\/Flyer<\/a><\/li>\n<li>&gt; <a href=\"http:\/\/scottmarketing.com\/educational-communication\/\">Educational Communication<\/a><\/li>\n<li>&gt; <a href=\"http:\/\/scottmarketing.com\/uplift-devices\/\">Uplift Devices<\/a><\/li>\n<li>&gt; <a href=\"http:\/\/scottmarketing.com\/its-the-parents-that-matter\/\">It\u00b4s The Parents That Matter<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Points to remember: A white envelope will generally get opened more times than a brown one \u2013 brown envelopes are seen as the domain of trade mailings and hold little interest for consumers. A message on the envelope will always help people decide if it is worth opening \u2013 the message must relate to either the contents of the envelope or the benefits that will accrue from action taken by the recipient based on the contents. If you have not&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Envelope -<\/title>\n<meta name=\"description\" content=\"A white envelope will generally get opened more times than a brown one \u2013 brown envelopes are seen as the domain of trade mailings and hold little interest for consumers.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scottmarketing.com\/envelope\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Envelope -\" \/>\n<meta property=\"og:description\" content=\"A white envelope will generally get opened more times than a brown one \u2013 brown envelopes are seen as the domain of trade mailings and hold little interest for consumers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scottmarketing.com\/envelope\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ScottMarketingLtd\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-23T13:59:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/testsite.scottmarketing.com\/wp-content\/uploads\/2018\/03\/letterbox-trans.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ScottMarketing_\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.scottmarketing.com\/#website\",\"url\":\"https:\/\/www.scottmarketing.com\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.scottmarketing.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.scottmarketing.com\/envelope\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/testsite.scottmarketing.com\/wp-content\/uploads\/2018\/03\/letterbox-trans.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scottmarketing.com\/envelope\/#webpage\",\"url\":\"https:\/\/www.scottmarketing.com\/envelope\/\",\"name\":\"Envelope -\",\"isPartOf\":{\"@id\":\"https:\/\/www.scottmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.scottmarketing.com\/envelope\/#primaryimage\"},\"datePublished\":\"2018-03-01T15:09:56+00:00\",\"dateModified\":\"2020-03-23T13:59:41+00:00\",\"description\":\"A white envelope will generally get opened more times than a brown one \\u2013 brown envelopes are seen as the domain of trade mailings and hold little interest for consumers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.scottmarketing.com\/envelope\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.scottmarketing.com\/envelope\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.scottmarketing.com\/envelope\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scottmarketing.com\/\",\"url\":\"https:\/\/www.scottmarketing.com\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scottmarketing.com\/envelope\/\",\"url\":\"https:\/\/www.scottmarketing.com\/envelope\/\",\"name\":\"Envelope\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.scottmarketing.com\/wp-json\/wp\/v2\/pages\/3632"}],"collection":[{"href":"https:\/\/www.scottmarketing.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.scottmarketing.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.scottmarketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scottmarketing.com\/wp-json\/wp\/v2\/comments?post=3632"}],"version-history":[{"count":0,"href":"https:\/\/www.scottmarketing.com\/wp-json\/wp\/v2\/pages\/3632\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.scottmarketing.com\/wp-json\/wp\/v2\/media?parent=3632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}