{"id":3641,"date":"2018-03-01T15:18:06","date_gmt":"2018-03-01T15:18:06","guid":{"rendered":"http:\/\/testsite.scottmarketing.com\/?page_id=3641"},"modified":"2020-03-23T14:40:09","modified_gmt":"2020-03-23T14:40:09","slug":"leaflet-flyer","status":"publish","type":"page","link":"https:\/\/www.scottmarketing.com\/leaflet-flyer\/","title":{"rendered":"Leaflet\/Flyer"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><div class=\"boldgrid-section\">\n<div class=\"container-fluid\">\n<div class=\"row\">\n<div class=\"col-md-12 col-xs-12 col-sm-12\">\n<p class=\"\"><img loading=\"lazy\" class=\"alignright wp-image-3642 size-full\" src=\"http:\/\/testsite.scottmarketing.com\/wp-content\/uploads\/2018\/03\/flyer.jpg\" alt=\"\" width=\"470\" height=\"307\" srcset=\"https:\/\/www.scottmarketing.com\/wp-content\/uploads\/2018\/03\/flyer.jpg 470w, https:\/\/www.scottmarketing.com\/wp-content\/uploads\/2018\/03\/flyer-300x196.jpg 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>In this page we will look at the leaflet element of an educational direct mail pack:<\/p>\n<p>A good leaflet should contain 3 distinct elements:<\/p>\n<ul class=\"\">\n<li>Course information<\/li>\n<li>Facility information<\/li>\n<li>Life at College information<\/li>\n<\/ul>\n<p>Remember that the leaflet will be read by two audiences \u2013 the parent and the young person. Each will need to take something different out of the information you provide. The main point about any leaflet\/brochure is that it should contain sufficient information for the reader to make a decision. Think of it as an educational \u00b4catalogue\u00b4. If this was a John Lewis catalogue would you want to buy anything from it? The leaflet\/brochure should also contain people. Remember you are not just selling the course you are selling Life for someone for the 2-3 years. People buy products from people and it is beneficial to show people enjoying the courses.<\/p>\n<p>We accept there has to be a balance between having a good time and studying hard, but people will be put off if it looks like a sterile environment.<\/p>\n<p class=\"\">Next time we will look at the layout of an educational communication.<\/p>\n<p class=\"first\">Please click these links to see each item in detail:<\/p>\n<ul class=\"\">\n<li>&gt; <a href=\"http:\/\/scottmarketing.com\/envelope\/\">Envelope<\/a><\/li>\n<li>&gt; <a href=\"http:\/scottmarketing.com\/letter\/\">Letter<\/a><\/li>\n<li>&gt; <a href=\"http:\/\/scottmarketing.com\/educational-communication\/\">Educational Communication<\/a><\/li>\n<li>&gt; <a href=\"http:\/\/scottmarketing.com\/uplift-devices\/\">Uplift Devices<\/a><\/li>\n<li>&gt; <a href=\"http:\/\/scottmarketing.com\/its-the-parents-that-matter\/\">It\u00b4s The Parents That Matter<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>In this page we will look at the leaflet element of an educational direct mail pack: A good leaflet should contain 3 distinct elements: Course information Facility information Life at College information Remember that the leaflet will be read by two audiences \u2013 the parent and the young person. Each will need to take something different out of the information you provide. The main point about any leaflet\/brochure is that it should contain sufficient information for the reader to make&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leaflet\/Flyer -<\/title>\n<meta name=\"description\" content=\"In this page we will look at the leaflet element of an educational direct mail pack;\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scottmarketing.com\/leaflet-flyer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leaflet\/Flyer -\" \/>\n<meta property=\"og:description\" content=\"In this page we will look at the leaflet element of an educational direct mail pack;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scottmarketing.com\/leaflet-flyer\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ScottMarketingLtd\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-23T14:40:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/testsite.scottmarketing.com\/wp-content\/uploads\/2018\/03\/flyer.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ScottMarketing_\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.scottmarketing.com\/#website\",\"url\":\"https:\/\/www.scottmarketing.com\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.scottmarketing.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.scottmarketing.com\/leaflet-flyer\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/testsite.scottmarketing.com\/wp-content\/uploads\/2018\/03\/flyer.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scottmarketing.com\/leaflet-flyer\/#webpage\",\"url\":\"https:\/\/www.scottmarketing.com\/leaflet-flyer\/\",\"name\":\"Leaflet\/Flyer -\",\"isPartOf\":{\"@id\":\"https:\/\/www.scottmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.scottmarketing.com\/leaflet-flyer\/#primaryimage\"},\"datePublished\":\"2018-03-01T15:18:06+00:00\",\"dateModified\":\"2020-03-23T14:40:09+00:00\",\"description\":\"In this page we will look at the leaflet element of an educational direct mail pack;\",\"breadcrumb\":{\"@id\":\"https:\/\/www.scottmarketing.com\/leaflet-flyer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.scottmarketing.com\/leaflet-flyer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.scottmarketing.com\/leaflet-flyer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scottmarketing.com\/\",\"url\":\"https:\/\/www.scottmarketing.com\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scottmarketing.com\/leaflet-flyer\/\",\"url\":\"https:\/\/www.scottmarketing.com\/leaflet-flyer\/\",\"name\":\"Leaflet\/Flyer\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.scottmarketing.com\/wp-json\/wp\/v2\/pages\/3641"}],"collection":[{"href":"https:\/\/www.scottmarketing.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.scottmarketing.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.scottmarketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scottmarketing.com\/wp-json\/wp\/v2\/comments?post=3641"}],"version-history":[{"count":0,"href":"https:\/\/www.scottmarketing.com\/wp-json\/wp\/v2\/pages\/3641\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.scottmarketing.com\/wp-json\/wp\/v2\/media?parent=3641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}