{"id":3670,"date":"2018-03-01T15:43:30","date_gmt":"2018-03-01T15:43:30","guid":{"rendered":"http:\/\/testsite.scottmarketing.com\/?page_id=3670"},"modified":"2019-02-08T11:03:10","modified_gmt":"2019-02-08T11:03:10","slug":"educational-marketing-help-and-guidance","status":"publish","type":"page","link":"https:\/\/www.scottmarketing.com\/educational-marketing-help-and-guidance\/","title":{"rendered":"Educational Marketing"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><div class=\"boldgrid-section\">\n<div class=\"container-fluid\">\n<div class=\"row\">\n<div class=\"col-md-7 col-xs-12 col-sm-12\">\n<h2>Help and Guidance<\/h2>\n<p class=\"\"><img loading=\"lazy\" class=\"alignnone wp-image-3671 size-full\" src=\"http:\/\/testsite.scottmarketing.com\/wp-content\/uploads\/2018\/03\/educational-marketing.png\" alt=\"\" width=\"470\" height=\"272\" srcset=\"https:\/\/www.scottmarketing.com\/wp-content\/uploads\/2018\/03\/educational-marketing.png 470w, https:\/\/www.scottmarketing.com\/wp-content\/uploads\/2018\/03\/educational-marketing-300x174.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/p>\n<p class=\"\">As part of our service, we like to provide some advice on best practice in direct mail. We\u00a0 look at various subjects, which we hope you&#8217;ll find of interest. We start by looking at what should be included in an educational direct mail pack.<\/p>\n<p class=\"\"><strong>Essential items should be:<\/strong><\/p>\n<ul>\n<li>the outer envelope \u2013 relevant to the pack<\/li>\n<li>the letter \u2013 personalised including salutation<\/li>\n<li>the college brochure\/mailer<\/li>\n<\/ul>\n<p><strong>Test pieces should be considered including:<\/strong><\/p>\n<ul class=\"\">\n<li>a testimonial leaflet from a successful\/past student<\/li>\n<li>a \u00b4lift\u00b4 piece to test for increased response<\/li>\n<li>an incentive or special offer leaflet<\/li>\n<li>optional; is a reply envelope<\/li>\n<\/ul>\n<\/div>\n<div class=\"col-md-5 col-sm-12 col-xs-12\">\n<p class=\"first\">Please click these links to see each item in detail:<\/p>\n<ul class=\"\">\n<li>&gt; <a href=\"http:\/\/testsite.scottmarketing.com\/envelope\/\">Envelope<\/a><\/li>\n<li>&gt; <a href=\"http:\/\/testsite.scottmarketing.com\/letter\/\">Letter<\/a><\/li>\n<li>&gt; <a href=\"http:\/\/testsite.scottmarketing.com\/leaflet-flyer\/\">Leaflet\/Flyer<\/a><\/li>\n<li>&gt; <a href=\"http:\/\/testsite.scottmarketing.com\/educational-communication\/\">Educational Communication<\/a><\/li>\n<li>&gt; <a href=\"http:\/\/testsite.scottmarketing.com\/uplift-devices\/\">Uplift Devices<\/a><\/li>\n<li>&gt; <a href=\"http:\/\/testsite.scottmarketing.com\/its-the-parents-that-matter\/\">It\u00b4s The Parents That Matter<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Help and Guidance As part of our service, we like to provide some advice on best practice in direct mail. We\u00a0 look at various subjects, which we hope you&#8217;ll find of interest. We start by looking at what should be included in an educational direct mail pack. Essential items should be: the outer envelope \u2013 relevant to the pack the letter \u2013 personalised including salutation the college brochure\/mailer Test pieces should be considered including: a testimonial leaflet from a successful\/past&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Educational Marketing -<\/title>\n<meta name=\"description\" content=\"As part of our service, we like to provide some advice on best practice in direct mail. We\u00a0 look at various subjects, which we hope you&#039;ll find of interest. We start by looking at what should be included in an educational direct mail pack.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scottmarketing.com\/educational-marketing-help-and-guidance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Educational Marketing -\" \/>\n<meta property=\"og:description\" content=\"As part of our service, we like to provide some advice on best practice in direct mail. We\u00a0 look at various subjects, which we hope you&#039;ll find of interest. We start by looking at what should be included in an educational direct mail pack.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scottmarketing.com\/educational-marketing-help-and-guidance\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ScottMarketingLtd\/\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-08T11:03:10+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/testsite.scottmarketing.com\/wp-content\/uploads\/2018\/03\/educational-marketing.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ScottMarketing_\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.scottmarketing.com\/#website\",\"url\":\"https:\/\/www.scottmarketing.com\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.scottmarketing.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.scottmarketing.com\/educational-marketing-help-and-guidance\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/testsite.scottmarketing.com\/wp-content\/uploads\/2018\/03\/educational-marketing.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scottmarketing.com\/educational-marketing-help-and-guidance\/#webpage\",\"url\":\"https:\/\/www.scottmarketing.com\/educational-marketing-help-and-guidance\/\",\"name\":\"Educational Marketing -\",\"isPartOf\":{\"@id\":\"https:\/\/www.scottmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.scottmarketing.com\/educational-marketing-help-and-guidance\/#primaryimage\"},\"datePublished\":\"2018-03-01T15:43:30+00:00\",\"dateModified\":\"2019-02-08T11:03:10+00:00\",\"description\":\"As part of our service, we like to provide some advice on best practice in direct mail. 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