{"id":3883,"date":"2018-04-20T05:44:46","date_gmt":"2018-04-20T05:44:46","guid":{"rendered":"https:\/\/www.scottmarketing.com\/?p=3883"},"modified":"2019-02-08T12:28:51","modified_gmt":"2019-02-08T12:28:51","slug":"social-media-how-deep-does-targeting-go","status":"publish","type":"post","link":"https:\/\/www.scottmarketing.com\/2018\/04\/20\/social-media-how-deep-does-targeting-go\/","title":{"rendered":"Social media \u2013 how deep does targeting go?"},"content":{"rendered":"
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\"At Scott Marketing, we've been looking at how social media can be used to target\u00a0further and higher education colleges as well as universities\".<\/strong><\/p>\n

A great deal of\u00a0noise is heard about targeting sectors on Facebook, Twitter etc. So we carried out our own research and the closest we can get on Facebook is by Location, Interests: University, College, Further education, Higher education, Education or Student, Education Level: College grad, Parents with teenagers - 13-18 years as a group BUT no individual ages)\u201d<\/p>\n

Get in front of your audience<\/h3>\n

It\u2019s a good start and indeed Melissa Rekos, executive vice president of digital services at higher education marketing firm Carnegie Global, says at the Asia Pacific Association of International Education conference in Singapore.\u00a0\u201cYou can target these very specific parameters, so you can make sure you\u2019re getting in front of the most targeted audience that you possibly can.\u201d<\/em> But pause. Step back a moment. Think about the wider and deeper capabilities of data list marketing.<\/p>\n

Get in front, behind and at the side of your audience<\/h3>\n

Facebook only goes so far. We're able to target Parents of children of any individual age - not just 13-18 yrs\u00a0<\/strong>\u00a0by lifestyle and interests:<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Location<\/h4>\n
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Gender \u2013\u00a0Male or Female<\/p>\n

Children at Home<\/p>\n

(can specify any age)<\/p>\n

(Addressee would be the Parent\/Guardian of anyone 18 or under)<\/p>\n

Postcodes<\/p>\n