{"id":4263,"date":"2018-09-21T09:25:02","date_gmt":"2018-09-21T09:25:02","guid":{"rendered":"https:\/\/www.scottmarketing.com\/?p=4263"},"modified":"2019-02-08T12:24:26","modified_gmt":"2019-02-08T12:24:26","slug":"is-print-the-new-vinyl","status":"publish","type":"post","link":"https:\/\/www.scottmarketing.com\/2018\/09\/21\/is-print-the-new-vinyl\/","title":{"rendered":"Is print the new \u2018vinyl\u2019?"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><h1><strong>Is print the new vinyl in education marketing?<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><strong>It\u2019s real. You can touch it. Enjoy the feel and the artwork. Pass it round\u2026<\/strong><\/p>\n<p>Everything\u2019s digital now\u2026websites\u2026 social media\u2026 your contacts\u2026 your friends\u2026 your travel\u2026<\/p>\n<p>But not quite everything. There\u2019s been a recent massive resurgence in print. People are enjoying printed pages that you can touch, hold and see together. Families like to pass printed literature around and it stays on the table to be looked at again and again.<\/p>\n<p><img loading=\"lazy\" class=\"alignright size-medium wp-image-4267\" src=\"https:\/\/www.scottmarketing.com\/wp-content\/uploads\/2018\/09\/vinyls_Dinga-300x268.jpg\" alt=\"\" width=\"300\" height=\"268\" srcset=\"https:\/\/www.scottmarketing.com\/wp-content\/uploads\/2018\/09\/vinyls_Dinga-300x268.jpg 300w, https:\/\/www.scottmarketing.com\/wp-content\/uploads\/2018\/09\/vinyls_Dinga.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Think about what happened to vinyl<\/strong><\/p>\n<p>Records were huge in the 60s, 70s and 80s. Then there were tapes and CDs and finally the birth of the MP3 (Moving Picture \u2013 if you wondered).<\/p>\n<p>Suddenly digital music took over. iPods loomed large. Then something surprising happened. The tables turned and DJs started spinning discs. Teenagers thought they were cool. Everyone likes the warmer, richer sound, the art and there was a connection between the generations. Suddenly vinyl made a resurgence and now with trendy vinyl stores opening all over the UK, vinyl is here to stay.<\/p>\n<p><strong>Print is back with a vengeance too<\/strong><\/p>\n<p>We never stopped loving print. There\u2019s something about the colours and life of a printed postcard, leaflet or brochure that feels bright and real. Printed literature has a long life. It gets passed around, considered and stays at home for everyone to see. Print isn\u2019t dead, digital didn\u2019t kill it, because print offers style and substance. Take a look at these facts from Royal Mail*:<\/p>\n<ul>\n<li>As a direct result of receiving postal mail, 86% of people say they\u2019ve connected with a business online<\/li>\n<li>36% of people have bought or ordered as a result of receiving direct marketing postal mail in last twelve months<\/li>\n<li>70% of consumers think better of brands that send a direct mail postal campaign &#8211; and feel more valued<\/li>\n<\/ul>\n<p><strong>Brilliant,<\/strong> o<strong>utstanding, innovative design<\/strong><\/p>\n<p>Printed pages have a sensory, tactile advantage over digital. There\u2019s a quality feel and a smell of ink and paper. Print doesn\u2019t have to scroll or be responsive, so it can have fresh layouts and formats. Also, you can be clever with print, as you can make your content harder to tell the difference between expert articles and advertising.<\/p>\n<p><strong>Print hangs around<\/strong><\/p>\n<p>Unlike an email or a portal, a good-looking brochure will be left on a coffee table for granny to see or a student to thumb through, or mum and dad to check out when they get home from work. Print reaches everyone at all levels, comfortably and in their own time.<\/p>\n<p><strong>Just like vinyls, print is back in the groove<\/strong><\/p>\n<p>From promotional flyers to high quality brochures and professional addressed letters, we can help you use print to target the right audience, create effective designs, and deliver them through the door. Welcome to the new era of print.<strong>\u00a0<\/strong><\/p>\n<p><strong><a href=\"http:\/\/*https:\/\/www.royalmail.com\/business-marketing\/mail-made-easy\/benefits\">*https:\/\/www.royalmail.com\/business-marketing\/mail-made-easy\/benefits<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Is print the new vinyl in education marketing? &nbsp; It\u2019s real. You can touch it. Enjoy the feel and the artwork. Pass it round\u2026 Everything\u2019s digital now\u2026websites\u2026 social media\u2026 your contacts\u2026 your friends\u2026 your travel\u2026 But not quite everything. There\u2019s been a recent massive resurgence in print. People are enjoying printed pages that you can touch, hold and see together. Families like to pass printed literature around and it stays on the table to be looked at again and again.&hellip;<\/p>\n","protected":false},"author":2,"featured_media":4264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is print the new \u2018vinyl\u2019? -<\/title>\n<meta name=\"description\" content=\"Is print the new vinyl?\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scottmarketing.com\/2018\/09\/21\/is-print-the-new-vinyl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is print the new \u2018vinyl\u2019? -\" \/>\n<meta property=\"og:description\" content=\"Is print the new vinyl?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scottmarketing.com\/2018\/09\/21\/is-print-the-new-vinyl\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ScottMarketingLtd\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-21T09:25:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-08T12:24:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scottmarketing.com\/wp-content\/uploads\/2018\/09\/UK-Postbox.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ScottMarketing_\" \/>\n<meta name=\"twitter:site\" content=\"@ScottMarketing_\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.scottmarketing.com\/#website\",\"url\":\"https:\/\/www.scottmarketing.com\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.scottmarketing.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.scottmarketing.com\/2018\/09\/21\/is-print-the-new-vinyl\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.scottmarketing.com\/wp-content\/uploads\/2018\/09\/UK-Postbox.jpg\",\"width\":600,\"height\":320,\"caption\":\"post box\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scottmarketing.com\/2018\/09\/21\/is-print-the-new-vinyl\/#webpage\",\"url\":\"https:\/\/www.scottmarketing.com\/2018\/09\/21\/is-print-the-new-vinyl\/\",\"name\":\"Is print the new \\u2018vinyl\\u2019? 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