Location
Gender – Male or Female
Children at Home
(can specify any age)
(Addressee would be the Parent/Guardian of anyone 18 or under)
Postcodes
- To 5th digit (e.g. BS17 2)
Adult Age
- (any age or age group can be specified)
Marital Status
- Married, Not Married
Occupation
- Professional − Senior Management
- Manager in Business
- Administrator − Clerical
- Manual
- Housewife
- Student
- Retired
- Self Employed/Business Owner
Household Income
- Under £5000
- £15,000 − £25,000
- £25,000 − £35,000
- £35,000 +
- £50,000 +
- £70,000 +
Lifestyle Selections
- Current Affairs
- Further Education
- Science
- Home computing
- Charity/voluntary work
- Fine wines
- The National Trust
- The environment
- DIY
- Gardening
- Power boating
- Car maintenance
- Package holidays
- Foreign travel
- Motoring
- Tennis
- Squash
- Golf
- Sailing
- Skiing
- Cycling
- Fishing
- Exercise
- Health foods
- Gourmet food
Occupation
- Professional − Senior Management
- Manager in Business
- Administrator − Clerical
- Manual
- Student
- Retired
- Self Employed/Business Owner
- Housewife
Household Income
- Under £5000
- £15,000 − £25,000
- £25,000 − £35,000
- £35,000 +
- £50,000 +
- £70,000 +
Lifestyle Selections
- Current Affairs
- Further Education
- Science
- Home computing
- Charity/voluntary work
- Fine wines
- The National Trust
- The environment
- DIY
- Gardening
- Power boating
- Car maintenance
- Package holidays
- Foreign travel
- Motoring
- Tennis
- Squash
- Golf
- Sailing
- Skiing
- Cycling
- Fishing
- Exercise
- Health foods
- Gourmet food
- Investments
- The stock market
- Camping
- Mail order buying
- Wine/food by mail
- Pets
- Theatre-going
- Videos and films
- Computer games
- Reading
- Walking/hiking
- Eating out
- Fine art/antiques
- Investments
- The stock market
- Camping
- Mail order buying
- Wine/food by mail
- Pets
- Theatre-going
- Videos and films
- Computer games
- Reading
- Walking/hiking
- Eating out
- Fine art/antiques