Season’s Greetings from us all

Wishing you all a very happy and successful New Year from your team at Scott Marketing. Like and follow us on Facebook, Twitter and LinkedIn to keep up with our latest education marketing tips and plans that can help your student recruitment campaign sparkle in 2019. Derek and all the Scott Marketing Team

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Social media poll

Social media poll. We asked ‘Do you help your child choose their college or university?’   We decided to run an education marketing poll to check the views of the general public in the current education climate. So, we asked: We’re doing an education marketing poll. Can you help us? Do you help your child choose their college or university? The results were clear, but surprising. Twitter gained the most responses. Out of 256 votes on twitter we had 57%…

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Trends, friends & education – how can parents help teens with choices?

We all know the feeling. A lovely child turns into a teenager who wants to buy the slutty patent shocking pink leather stilettos or the sleazy black nylon hoody. Should the parent swallow their own opinions, go ahead and buy it to keep the peace or voice an opposing view and refuse? These discussions mark the beginning of a journey of teenage decisions which lead to the important choices of which school, college or university. And the pattern begins here.…

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post box

Is print the new ‘vinyl’?

Is print the new vinyl?   It’s real. You can touch it. Enjoy the feel and the artwork. Pass it round… Everything’s digital now…websites… social media… your contacts… your friends… your travel… But not quite everything. There’s been a recent massive resurgence in print. People are enjoying printed pages that you can touch, hold and see together. Families like to pass printed literature around and it stays on the table to be looked at again and again. Think about what…

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direct mail

Worried about running a direct mail campaign? Hear what our customers have to say…

We’re very happy to say that despite GDPR, direct mail is alive and well and our data is 100% compliant. If you operate within our guidelines, your campaign will be GDPR compliant with your too. Don’t take it from us – read what some of our customers report back: “An efficient and cost-effective marketing process. Over a 2-year period, we compared the response to direct mailing using the Scott Marketing database and leafleting using local distributors for Advice Days in…

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email

The power of direct mail marketing for education

If you’re considering a direct mail campaign to market your college or university directly at parents, we suggest you read this article first: The power of direct mail marketing for education By Jason Sullock July 19, 2018 If you are looking to boost your profile, it’s time to consider these measures. It’s often best to pick a range of marketing tactics.There are certainly a wealth of opportunities available for educational marketing. The marketing industry is continually changing to suit the…

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Brexit education direct marketing

Relax…. Parents’ data is GDPR secure when you order it from us

At Scott Marketing, keeping education data GDPR safe is our top priority It’s our business to take data protection seriously and we strive to uphold the highest standards of privacy. We’ve looked at all our data with GDPR in mind and checked the updates and changes to our data processing policies, operations, activities and documentation relating to GDPR. GDPR data safety is our no. 1 commitment to our customers Parents’ data of students is highly confidential and time sensitive. To…

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data marketing

Social media – how deep does targeting go?

“At Scott Marketing, we’ve been looking at how social media can be used to target further and higher education colleges as well as universities”. A great deal of noise is heard about targeting sectors on Facebook, Twitter etc. So we carried out our own research and the closest we can get on Facebook is by Location, Interests: University, College, Further education, Higher education, Education or Student, Education Level: College grad, Parents with teenagers – 13-18 years as a group BUT no individual…

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GDPR Guidelines

GDPR Guidelines There is a considerable amount of ‘hype’ in respect of the forthcoming GDPR Regulations and their effect on various activities, including Direct Marketing. Although there are some significant consequences for many organisations, GDPR does not fundamentally differ from the requirements of the existing privacy legislation. It is simply that the rules are more stringent and the proposed penalties for failing to adhere to them are somewhat harsher. Neither fact should overly concern any responsible business. Accordingly, we wish…

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