Educational Marketing – Help and Guidance

As part of the service to our clients from time to time we like to provide some advice on best practice in direct mail. We will look at various subjects, which we hope you will find of interest. We start by looking at what should be included in an educational direct mail pack.

Essential items should be:

  • the outer envelope – relevant to the pack
  • the letter – personalised including salutation
  • the college brochure/mailer

Test pieces should be considered including:

  • a testimonial leaflet from a successful/past student
  • a ´lift´ piece to test for increased response
  • an incentive or special offer leaflet
  • optional; is a reply envelope

Please click these links to see each item in detail:

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