At Scott Marketing, keeping education data GDPR safe is our top priority

It’s our business to take data protection seriously and we strive to uphold the highest standards of privacy.

We’ve looked at all our data with GDPR in mind and checked the updates and changes to our data processing policies, operations, activities and documentation relating to GDPR.

GDPR data safety is our no. 1 commitment to our customers

Parents’ data of students is highly confidential and time sensitive. To this end, we have established a robust GDPR compliance strategy. We have developed our GDPR data compliance to ensure strong protection and secure processing of all our data, before we pass it onto schools, colleges, universities and educational establishments.

We strive to deliver the highest levels of security and privacy for your data

When you choose Scott Marketing for your direct marketing campaign, you are assured that you will not be placed in breach of any of the various GDPR regulations, provided you use the data that we supply within 3 months and retain your own copy for only 3 months after use.

The General Data Protection Regulation (GDPR) applies from 25 May 2018

From this date, GDPR supersedes the UK Data Protection Act 1998 (DPA). The new law brings a 21st century approach to data protection. It gives individuals more rightsito control how personal data is collected and processed and places a range of new obligations on organisations to be increasingly accountable for data protection.

Deadline for compliance: 25 May 2018

GDPR compliance is not a choice

GDPR compliance is not just a matter of ticking a few boxes. The new regulations demand that you can demonstrate compliance with GDPR data processing principles. This involves taking a risk-based approach to data protection. It is your duty to ensure that the appropriate policies and procedures are in place to deal with transparency, accountability and individuals’ rights provisions. It is also a requirement that you build a workplace culture of data privacy and security.

Personal data

The GDPR applies to personal data. This means any information that can directly or indirectly identify a person and the information can be in any format. The new GDPR places stronger controls on the processing of special categories of personal data and includes:

Personal data
Name
Address
Email address
Photo
IP address
Location data
Online behaviour (cookies)
Profiling and analytics data

Special categories
of personal data

Race
Religion
Political opinions
Trade union membership
Sexual orientation
Health information
Biometric data
Genetic data

Your direct marketing data is GDPR safe with us

If you have any questions or need more information about how our Scott Marketing GDPR compliance activities can help strengthen your direct marketing campaign’s security, please get in touch with us at: https://www.scottmarketing.com/contact/