8 months after GDPR, here’s why its still worth using Direct Mail
Over the last year, many of our clients have needed reassurance that our services continue to comply with the law in the same way as before the introduction of GDPR (General Data Protection Regulations) in May 2018. Some organisations take the view that direct mail (DM) creates an unnecessary risk and have chosen to replace DM with expensive advertising in press, magazines and local billboards. The problem is that these media choices lack the direct communication with the target audience…