Trends, friends & education – how can parents help teens with choices?

We all know the feeling. A lovely child turns into a teenager who wants to buy the slutty patent shocking pink leather stilettos or the sleazy black nylon hoody. Should the parent swallow their own opinions, go ahead and buy it to keep the peace or voice an opposing view and refuse? These discussions mark the beginning of a journey of teenage decisions which lead to the important choices of which school, college or university. And the pattern begins here.…

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post box

Is print the new ‘vinyl’?

Is print the new vinyl in education marketing?   It’s real. You can touch it. Enjoy the feel and the artwork. Pass it round… Everything’s digital now…websites… social media… your contacts… your friends… your travel… But not quite everything. There’s been a recent massive resurgence in print. People are enjoying printed pages that you can touch, hold and see together. Families like to pass printed literature around and it stays on the table to be looked at again and again.…

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The power of direct mail marketing for education

If you’re considering a direct mail campaign to market your college or university directly at parents, we suggest you read this article first: The power of direct mail marketing for education By Jason Sullock July 19, 2018 If you are looking to boost your profile, it’s time to consider these measures. It’s often best to pick a range of marketing tactics.There are certainly a wealth of opportunities available for educational marketing. The marketing industry is continually changing to suit the…

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data marketing

Social media – how deep does targeting go?

“At Scott Marketing, we’ve been looking at how social media can be used to target further and higher education colleges as well as universities”. A great deal of noise is heard about targeting sectors on Facebook, Twitter etc. So we carried out our own research and the closest we can get on Facebook is by Location, Interests: University, College, Further education, Higher education, Education or Student, Education Level: College grad, Parents with teenagers – 13-18 years as a group BUT no individual…

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